Bookmakers & Exchanges

Matched betting requires two accounts: a bookmaker to place your back bet, and a betting exchange to lay it off. Start with an exchange first — you cannot complete any offer without one.

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Betting Exchanges

Start here

An exchange lets you act as the bookmaker — laying a bet means you pay out if a selection wins. This is how matched betting locks in a result regardless of the outcome. You need at least one exchange account before you can use any offer.

Betfair Exchange

Exchange

Commission: 5% standard

The UK's largest betting exchange. Best liquidity on Premier League and Champions League markets — most matched betting guides use Betfair as the default.

Open account →

Smarkets

Exchange

Commission: 2% flat

Simple interface, flat 2% commission on all markets. Good liquidity on major football. Worth opening alongside Betfair for better odds on some markets.

Open account →

Matchbook

Exchange

Commission: From 1.5%

Lowest commission of the three. Smaller liquidity pool than Betfair — best used for popular events where you can get matched easily.

Open account →

Bookmakers

Sign-up offers below. Use the Offer Calendar to see current promotions with AI difficulty ratings, and the Calculator to work out the exact figures before you place anything.

Before you sign up: some offers require a promo code entered during registration, and certain deposit methods (usually e-wallets like PayPal or Skrill) don't qualify. Check the offer terms on the bookmaker's site first — miss the code or use the wrong deposit method and you won't receive your free bets.

Bet365

Beginner

Recent sign-up offer: Bet Credits up to £30

Check Bet365's site for their current offer.

Get offer →

William Hill

Beginner

Recent sign-up offer: £30 in Free Bets

Check William Hill's site for their current offer.

Get offer →

Paddy Power

Beginner

Recent sign-up offer: Bet £5, Get £30 in Free Bets

Check Paddy Power's site for their current offer.

Get offer →

Betfair Sportsbook

Beginner

Recent sign-up offer: £30 in Free Bets

Check Betfair Sportsbook's site for their current offer.

Get offer →

Sky Bet

Beginner

Recent sign-up offer: £30 in Free Bets

Check Sky Bet's site for their current offer.

Get offer →

Ladbrokes

Beginner

Recent sign-up offer: £20 in Free Bets

Check Ladbrokes's site for their current offer.

Get offer →

Coral

Beginner

Recent sign-up offer: £20 in Free Bets

Check Coral's site for their current offer.

Get offer →

Betway

Beginner

Recent sign-up offer: £10 matched free bet

Check Betway's site for their current offer.

Get offer →

Unibet

Beginner

Recent sign-up offer: £40 Money Back as Bonus

Check Unibet's site for their current offer.

Get offer →

Betfred

Check Betfred's site for their current offer.

Get offer →

BetVictor

Check BetVictor's site for their current offer.

Get offer →

BoyleSports

Check BoyleSports's site for their current offer.

Get offer →

Casumo

Check Casumo's site for their current offer.

Get offer →

Grosvenor

Check Grosvenor's site for their current offer.

Get offer →

LeoVegas

Check LeoVegas's site for their current offer.

Get offer →

LiveScore Bet

Check LiveScore Bet's site for their current offer.

Get offer →

888sport

Check 888sport's site for their current offer.

Get offer →

Virgin Bet

Check Virgin Bet's site for their current offer.

Get offer →

All operators listed are licensed and regulated by the UK Gambling Commission. Sign-up offers are subject to individual terms and conditions — always read the full T&Cs before placing any bet. Matched betting involves financial risk if not done correctly. 18+ only. If gambling is affecting you, visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133.